Pierpoint Landing

 

This postcard was never sent, so I don't have an exact date that I can reference in this post.  Just going by the cars, I'm thinking sometime in the 1950s to the early sixties.  I have one clue, the identity of the publisher.  "X.45 WESTERN PUBL. & NOV. CO., 259 SO. LOS ANGELES ST., L.A. CALIF."  The hint is that there is no zip code, which were first used in 1963.  Pierpoint Landing was a sport fishing venue with some kiddie rides and exhibits that was in business from 1948 to 1972.  And the caption on the back, "PIERPOINT LANDING LONG BEACH, CALIFORNIA. The landing at the tip of Pier A draws nearly as many spectators as fishermen. There are many shops and cafes here as well as live fish and seal exhibits." The Long Beach inner harbor is far different now.