The Rose Parade, January 1, 1926 Part 3

This is part three of five. Just for a bit of variety, I'm going to be putting up some other things for a bit, but check back, because the last two parts should be up by the middle of next week. Stamped on the back of each photo in the set, "NEW PHONE VErmont 4184 AEROGRAPH CO. 1763-5 W. Vernon Ave. LOS ANGELES,-CALIF. No_Price_ Mail Orders Receive Prompt Attention." All of the photos had a punched border, and were bound in a plain card folder. I suspect this might have been a salesman's sample book, marketing to people involved in the parade. Note the Angelus Temple banner. The Angelus Temple was the church founded by sister Aimee Semple McPherson, one of the first major radio evangelists in the United States. She had a national, rather than just a local following.